User Research and Market Research

Design is how it works and not just how it looks!..

Usability combined with Market Intelligence enables the true differentiation to a customer application or a product.

Goyotta UX process starts with Customer Journey Mapping, Interviews, Wireframes, and Visual Design with a rich and simplified Usability. Our Design provides meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.

Market Research involves understanding the Need for the Product, Market Potential, Competition & Market Share, Customers, Suppliers, Adjacent industry, Substitutes, Regulations. 

Deep Insight into Customers on What are they trying to accomplish? What pain points and motivations have they got? How do potential users currently solve their problems? How likely will they buy our product? How much would they pay? What features do they find the most important? Does our product solve their problems? How intuitively can they use the product? How do they use it? How satisfied does it leave them? How can we get more of them? etc provides the relevance and competitive advantage.